Rautenberg Moritz & Co. advises INVISION on the majority investment in German stroller marketer ABC Design GmbH.

The team around Arndt Rautenberg and Jens Moritz advised Swiss private equity house INVISION AG on their majority participation in the German family business ABC Design GmbH. Closing took place on 6 November 2018.

Since its foundation in 1997, INVISION has become one of the leading investment companies for succession situations and growth financing in Europe. Over this period, INVISION has invested over EUR 750 million in equity capital in more than 50 companies, achieving sustainable value creation. INVISION is a dedicated and entrepreneurial partner to founders, entrepreneurs and management teams. For all its investments, Invision places emphasis on thoroughly understanding the specific needs of the company as well as its founders, developing individual and tailor-made solutions. INVISION invests into established midsized companies while focusing on succession cases.

ABC Design is the leading brand for strollers and accessories in Germany. The Albbruck based company markets combi strollers, sports strollers, car seats, high chairs and accessories, addressing large parts of the needs of young families. Thanks to the hard-working team in Albbruck and through long-lasting relationships with suppliers, ABC Design is able to offer high-quality strollers at attractive prices. Thorough in-house quality management allows ABC Design to meet highest safety and quality standards, which is highly appreciated by specialist retailers and consumers alike. ABC Design products continuously receive excellent customer feedbacks and Stiftung Warentest, the German consumer organisation, places ABC Design strollers as value-for-money leader among the top ranks in its category.

The Rautenberg Moritz & Co. team advised the buyer throughout the process, in particular through the development of a Commercial Due Diligence and a Value Creation Plan for the company.